Kerick Industries::Promotional Products:: Artwork

Promotional Products Division

ART WORK REQUIREMENTS:

The promotional products that you purchase are a direct reflection of your company or organization. We want to ensure that your message or identity is crisp, clean, and consistent. Although we use state of the art printing processes, the final product will only look as good as the artwork that we receive. For this reason, our requirements for submitting artwork appear below. The most common obstacle in printing your logo on items is artwork that has been created or submitted at low resolutions. You can always make a large image smaller without losing quality, rarely can you make make a small image larger, as needed for printing, without losing quality or causing pixelation (rough edges). Please read below for specific requirements.

What format should I send my artwork in:

1. If you are not sure if you have correct artwork format just send it and we will fix it are let you know

What if I cant get the artwork in the correct format:

Send over whatever you have and we will evaluate and let you know what needs to be done. We will do whatever we can to make sure that your order is not held up because of artwork problems. Often times we can recreate your logo quickly with little or no charge. However, if your artwork is complex or we have difficulty reproducing it, we may have to charge you a small art charge based on the time spent fixing it. Typically we charge $40.00 per hour.

Proofs:

Proofs are used to ensure that the artwork we have received is the same as artwork the customer wants to be imprinted. Artwork should never be submitted without either a hard copy proof or an electronic .tiff or .gif file. Properly prepared PDF files are often suitable as proofs.

File Sizes:

All Files must be a minimum of 600 DPI (Dots Per Inch), this will usually be a very large file. If the image you plan to send is on a webpage, there is a 98% chance that it is too small for use in printing. Please make sure you contact the designer of the image for the original large version of the image. Many customers experience problems Emailing large files due to their servers file size limits, you may feel free to use the upload link to use our server bandwidth to send your logo to us.

Digital Files:

native adob Illustrator files( vector art with paths) in an ESP format with all fonts converted to outlines
Adobe Photoshop files in EPS or TIS format in a 300 resolution at the actual size
Please list the fonts used if you know them
Adobe illustrator- any version, PC
Freehand- saved as an illustrator.ai format, PC
Photoshop-black and white .tif or pic files , scanned or created at 1200 dpi (high resolution) and at approximately ahe actual size of the imprint area.

Disk Format:

We will accept PC formatted disks, Compact Disks, 3.5” diskettes (MAC 1.4MB only), Iomega Zip disks 100MB & 250 MB, Iomega Jaz disks 1GB. If you have zipped files larger than 10MB please forward via conventional mail or priority delivery service.

Single Color Artwork:

We prefer Adobe Illustrator files, however we can use .jpg or .tiff files if their resolution is 600 dpi (dots per inch) or higher at the size of the imprint area. The logo should be in black on a white background. Web /images are 72 dpi and are not acceptable. If your item is to be embroidered, we can use a web graphic.

Multiple Color Artwork:

Send only original, native vector, EPS files. We can not accept art files from the following Mac or PC platforms: BMP, Photoshop EPS, JPG, GIF, PICT, or TIFF. Do not attempt to save these files in an acceptable format. We cannot guarantee files sent from PC platforms (BMP, DOC, GIF, PICT, PPT) or any other than our preferred file formats or acceptable software will be usable. PC files such as DOC, EXE, PCX, PPT, P65, or XLS are not acceptable. These file formats are generally low resolution-- only suitable for viewing on-screen-- not for printing and cannot be appropriately modified. If your item is to be embroidered we can use a low quality graphic.

B & W Printouts:

300 dpi resolution at actual imprint size
Please make sure the art is crisp and clear

Prefferred Applications:

We will accept files saved in Adobe Illustrator® up to Version 10, and Corel Draw® up to Version 12.0 providing that all text is converted to curves or outlines. We will also accept files saved in Adobe Photoshop® up to Version 7.0 with a resolution of at least 300 dpi at 100% of print size. Jpegs are most often useless but can be replicated for use in screen-printing at an hourly art fee. As we use PCs, make sure Macintosh® files have been saved with the appropriate file extension. If you have zipped files larger than 10MB please forward via conventional mail or priority delivery service.

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